How do retailers improve customer experience through merchandising?

Retailers improve customer experience through merchandising primarily by rearranging product displays to attract attention. Effective merchandising involves strategically positioning products to grab customers' interest and encourage purchases. A well-organized and visually appealing display can make it easier for customers to navigate the store, discover new items, and find products they need, thereby enhancing their overall shopping experience.

When displays are designed to highlight promotions, seasonal items, or new arrivals, it can create a more engaging and enjoyable atmosphere for shoppers. Additionally, such displays can guide customers along a path that leads them to various products, increasing the likelihood of impulse purchases.

The other options, such as lowering product availability, increasing product pricing, and limiting product information, do not foster a positive customer experience. Instead, these approaches may lead to frustration and dissatisfaction among customers, ultimately resulting in decreased sales and customer loyalty.